I'm Haris Bilal, an international SEO expert who has run multi-country campaigns for iGaming operators, e-commerce brands and service businesses across the UAE, the USA, the UK, Europe and Asia-Pacific. My international SEO consultancy helps American brands expand into the Gulf and Europe, and helps UAE and GCC companies win organic visibility inside the United States, with hreflang architecture, market-level content and authority that transfers across regions.
International SEO is not translation. It is the discipline of making one brand rank in many countries without the markets cannibalizing each other: deciding between ccTLDs, subdirectories and subdomains; implementing hreflang correctly (most sites get it wrong); researching keywords per market rather than translating a list; and building authority in each region so Google trusts the local version of your site.
As a global SEO expert based in Dubai, I have worked in some of the hardest international niches, including regulated iGaming across multiple jurisdictions, where one campaign produced 159K impressions and 8.38K organic clicks. The same rigor applies whether you are a Texas SaaS company entering the UK and Germany, or a Dubai brand entering the American market.
Demand sizing, competitor mapping and search-engine share per target country, so you enter the markets that pay back first.
ccTLD vs. subdirectory decisions, hreflang clusters, canonical rules and geo-detection that never blocks crawlers.
Native research per market, including intent differences between US, UK, Gulf and Australian English, and Arabic.
Content briefs that adapt tone, currency, units, regulations and cultural references, not machine translation.
Off-page SEO from local publications, directories and partners in each market, because a US backlink profile does not rank you in Germany.
Google first, plus Bing, Baidu, Yandex and Naver where they hold share in your target market.
Entity and citation strategy so your brand is named by ChatGPT, Gemini and Google AI Overviews in each language.
CDN configuration, Core Web Vitals per region and crawl-budget management for large multi-market sites.
Dashboards split by country and language, with traffic, rankings and revenue per market.
Demand, competition and search-engine share per country, then a phased plan: which markets first, which to defend, which to delegate to local partners.
ccTLD, subdirectory or subdomain decided on your authority and budget, hreflang clusters implemented and validated, canonicals and geo-detection that keep Googlebot able to see every market.
Off-page SEO in each region: local publications, directories, digital PR and brand mentions, plus AI-visibility work so your brand is cited in each language.
A fixed-fee, 4 to 6 week engagement: market audit, architecture and hreflang plan, keyword maps per country and a 12-month roadmap your team can execute.
I run the campaign: implementation guidance, localization QA, regional links, AI visibility and per-market reporting on a monthly cadence.
Weekly or bi-weekly advisory calls plus async reviews for companies with their own SEO team that need a senior global SEO expert on call.
Six stages from market audit to multi-country scale.
Demand, competition and technical baseline for each candidate market.
URL structure, hreflang, canonicals and geo-targeting decided and documented.
Keyword maps and content briefs per market, produced with native reviewers.
CDN, Core Web Vitals per region and crawl budget for large multi-market sites.
Off-page SEO: link building and digital PR for each priority market.
Roll out to secondary markets based on per-country performance.
Missing return tags, wrong language codes and hreflang pointing at redirected URLs silently hand your rankings to the wrong country version.
A US keyword list translated into Arabic or German does not reflect how those markets search. Every market needs native research.
Authority is partly regional. A site with only US links struggles in the UAE and the UK, let alone non-English markets.
Forcing visitors to a country version by IP often means Google, crawling from the USA, never sees your other markets.
An international SEO expert plans and executes organic growth across multiple countries and languages: hreflang and site-structure decisions, native keyword research per market, localized content, regional link building and choosing the right search engines for each country.
They are largely the same discipline. 'International SEO' usually refers to targeting specific countries or languages; 'global SEO' refers to a holistic strategy across all markets a brand sells in. As a global SEO expert I handle both the per-country execution and the overall roadmap.
A market-entry audit, hreflang and URL-structure strategy, country-specific keyword mapping, localization briefs, technical implementation guidance, regional link-building plans and monthly reporting per market, delivered as a fixed-fee project or an ongoing retainer.
Yes. Helping UAE and GCC brands win US organic visibility is a core service: US keyword research, American English localization, US link building and local SEO where the brand has US locations.
Yes. I am based in Dubai and build Arabic-English strategies, UAE and KSA citations and regional links for American brands entering the Gulf.
It depends on your authority, budget and markets. Subdirectories (example.com/ae/) share authority and are usually best for most brands. ccTLDs (example.ae) give the strongest geo-signal but split authority and cost more. I make this decision in the market audit.
Strategy projects are fixed-fee and scoped to the number of markets. Managed retainers typically range from $2,500 to $10,000 per month depending on markets and languages. The first consultation is free.
Send your website. I reply on WhatsApp within one business day, on Dubai or US time, with a free audit summary and a clear next step. The first consultation is free.